Elected Member Briefing Note 2026, No.73
About this Briefing Note
Report by: Emily Queen, City and Town Centre Management Officer, Communities and Place Development; Serge Merone, Strategic Lead - Economy, Development and Planning
Date: 24 June 2026
Subject: New Perth City and Towns website launch
Responsible Officer: Emily Queen, City and Town Centre Management Officer
Details
Purpose
To update Elected Members on the launch of the new Perth City and Towns website, a digital platform supporting local businesses, tourism and economic growth.
Briefing Information
A new Perth City and Towns website has been launched as the Council's primary destination platform, promoting the area to residents, visitors and investors and acting as the main online gateway to Perth and Kinross.
The site has been redeveloped to modernise the Council's digital offer, address limitations of the previous platform, and respond to changing user expectations, where people increasingly plan visits, shopping and experiences online.
It provides a more dynamic, accessible and business-led platform, helping ensure information is current, visible and easy to navigate. The website plays a vital role in supporting the visitor economy, encouraging footfall and helping people discover everything the area has to offer:
supports the visitor economy by increasing footfall, dwell time and visitor spend
features over 500 businesses in a free, self-managed directory
includes a self-service events section creating a dynamic 'what's on' offer
provides itineraries, blogs and visitor information to inspire trips
introduces an AI assistant to help users plan visits
improves online visibility through enhanced search and structured content
promoted through social media and a mailing list of over 24,000 subscribers
Elected Members are asked to note the launch, promote the platform locally, and encourage businesses and organisations to register and participate.
For further information, please visit the Perth City and Towns website (opens new window)
