Be part of an unforgettable experience with events in Perth and Kinross. Our annual programme of events offers an exclusive chance for businesses and brands to shine, connecting with our vibrant community and a diverse audience.
- High-profile association: events in Perth and Kinross provide a spotlight for your brand - imagine your logo featured alongside fun, family experiences.
- Over 1 million visitors: over 12 years, the quality of events in Perth and Kinross has proven a major attraction with around 150,000 attendees on average to events, many of whom return year after year.
- Giving back to your community: our free-to-attend events offer fun for families in financially-challenging times. We also work with community and interest groups to involve a diverse range of performers and to create events which are welcoming for all.
- Unmissable highlights: from the enchanting Christmas lights celebration to the grandeur of the City of Perth Salute, the high energy of Perthshire Mela and the splendour of the Classic Car Weekend, our events are the talk of the town.
- Reach audiences near and far: by sponsoring Perth and Kinross events you're not just supporting local culture, you're reaching audiences from across Scotland, the UK and beyond.
If you are interested and wish to discuss involvement which fits with your business goals, email PKCEvents@pkc.gov.uk.
Christmas Lights Switch-on Weekend
This free, family-fun weekend will take place on 23 and 24 November 2024. Running for over 10 years with previous headline acts such as Boney M, Cascada, James Arthur, Atomic Kitten, Alesha Dixon, Slade, Pixie Lott and Billy Ocean performing, this event is one of Scotland's largest Christmas parties, attracting over 80,000 people to Perth for the weekend. Almost all visitors said that they would recommend the event to others with an overall 96% satisfaction rate of the event.
Event partner: £30,000 (1 opportunity only)
- "In association with" strapline
- Branding on all stages
- 30-second advert (or two 15-second adverts) on big screens at event, played in rotation
- Associated logo and branding on all print media, including posters and flyers
- Backlinks from Perth City and Towns events page and from Perth and Kinross Council news announcements
- Associated recognition in all marketing and media on owned and shared channels
- Five event partner spotlight slots on Perth City and Towns social media
- Option to include branded vehicle/representative in the Santa Parade
Event sponsor: £5,000 (5 opportunities only)
- 30-second advert (or two 15-second adverts) on big screens at event, played in rotation
- Associated logo in sponsors box on event flyers
- Backlinks from Perth City and Towns events page and from Perth and Kinross Council news announcements
- One event sponsor spotlight slot on Perth City and Towns social media
Event advertiser: £1,000 (10 opportunities only)
- 15-second advert on big screens at event, played in rotation
Christmas Markets 2024
Perth will be transformed into a festive haven for Christmas shoppers. Local businesses in Perth and Kinross are invited to apply for a chance to trade in these charming festive cabins.
From Friday 22 November to Thursday 19 December 2024, 16 festive cabins will line King Edward Street, offering a delightful shopping experience. The cost to rent a cabin is £25 per day. However, businesses opting for continuous occupancy for the entire 27-day period will benefit from a reduction to £500 instead of £675.
For further information on the Christmas Cabins and sponsorship, please email ERQueen@pkc.gov.uk.
Christmas Cabin Event Partner Sponsorship: £10,000 (1 opportunity only)
- "In association with" strapline
- Associated logo and branding on all print media, including posters and flyers
- Backlinks from Perth City and Towns events page and from Perth and Kinross Council news announcements
- Associated recognition in all marketing and media on owned and shared channels
- Three event partner spotlight slots on Perth City and Towns social media
This will be an excellent opportunity to tie sponsorship in with a product launch or other activity which supports your business goals.
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